Colin has been invited to speak at USC, Thursday, April 30, 8pm. His focus will be on China’s dramatic increase in luxury brand consumption and related sociocultural implications. It’s currently expected to be an invitation-only session presented to a select group of 30 Annenberg graduate students. Please email success@thedailybrand.com for more information. (And don’t tell these Trojans he’s a Tiger.)

(Sorry, we couldn’t resist that pun.) At any rate, we’re assisting an Oregon-based swimwear company in developing its launch strategy for a range of kids pool products including some super cool life vest designs destined for your local pool, beach or, more immediately, Toys R Us. The latter is, however, an iceberg’s tip, as what was initially envisioned to be a straight-to-retail play we’ve now expanded and elevated to include (in true DAILY Brand form) a charitable foundation, a Consumer Reports styled advocacy site, two scoops of multilevel marketing, and some soil tilling social media to tie it all together.