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Colin Mangham, CEO & Founder, DAILY Brand, was invited once again to be a judge for the prestigious Promax | BDA North America awards, which will be presented at this year’s conference in New York, June 16-18. The Promax|BDA North America and World Gold Promotion and Marketing Awards honor the best promotion and marketing work from any company or individual, broadcast, published or released in their respective markets. Colin was previously a judge for the 2007 conference, and has himself won Gold and Silver BDA awards for campaigns created for Oxygen Media.

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.  In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax. Today, the Promax|BDA membership represents every major broadcast and cable television organization, radio, computer hardware and software corporations, internet and other emerging technology stakeholders, premier design, promotion and advertising agencies, amongst numerous others.

For more on the 2009 Conference and Awards: www.promaxbda.org/awards.asp?n=09propromotion

Colin has been invited to speak at USC, Thursday, April 30, 8pm. His focus will be on China’s dramatic increase in luxury brand consumption and related sociocultural implications. It’s currently expected to be an invitation-only session presented to a select group of 30 Annenberg graduate students. Please email success@thedailybrand.com for more information. (And don’t tell these Trojans he’s a Tiger.)

(Sorry, we couldn’t resist that pun.) At any rate, we’re assisting an Oregon-based swimwear company in developing its launch strategy for a range of kids pool products including some super cool life vest designs destined for your local pool, beach or, more immediately, Toys R Us. The latter is, however, an iceberg’s tip, as what was initially envisioned to be a straight-to-retail play we’ve now expanded and elevated to include (in true DAILY Brand form) a charitable foundation, a Consumer Reports styled advocacy site, two scoops of multilevel marketing, and some soil tilling social media to tie it all together.

We’re pleased to announce, albeit in a quiet voice, that the HENAAC Board of Directors has voted [unanimously], and the initial fruits of our labors begun with a comprehensive Brand Audit will soon be manifest in the public domain.

Wait, HENAAC? Hmm? Yes, we know, we’re working on that. But it stands (or, once stood) for Hispanic Engineer National Achievement Awards. The non-profit was founded in 1989 “as a means of identifying, honoring, and documenting the contributions of outstanding Hispanic American science, engineering, technology and math professionals.” Today the Los Angeles-based organization is heightening its focus on educational programs that both develop and inspire the professionals who will be honored by the HENAAC conference in years to come.

If you’re doing the math, and even if you’re not, 1989 to present day makes for a 20th Anniversary this year, and we’re proud to be a part of the moment and, indeed, the movement. Now, more than ever, we need to not just preserve but significantly increase America’s strength in science, technology, engineering and math (STEM), and our inner cities and other under-served communities hold amazing promise as the talent pools for future success. Hats off to HENAAC for continuing to stoke the fires and stay the visionary course. More news soon….

More on HENAAC here: www.henaac.org

Posted by: Colin Mangham

EAU Technologies, undoubtedly a “Daily Brand,” today announced its receipt of a US patent for Empowered Water™ (Primacide A and B use in mold remediation), for which Colin Mangham led the charge in developing the brand positioning, name, visual identity and tagline (“Smart Food Safety”). Congrats to Wade, Joe, Brian, Rand and everyone in Hotlanta—more ‘empower’ to ya. For more, visit: www.eau-x.com.

DAILY Brand’s Dr. Koan Jeff Baysa will be speaking at MMVR17 in Long Beach today at 8:30am. Colin Mangham will also be in attendance. MMVR is the premier conference on emerging data-centered technologies for medical care and education. It brings together an interdisciplinary, vanguard community of computer scientists and engineers, physicians and surgeons, medical educators and students, military medicine specialists, and biomedical futurists. More at: www.nextmed.com.

Daily Brand Productions to concept and produce national TV promo for Warner Bros. “Watchmen” (watchmenmovie.warnerbros.com). So “who watches the Watchmen?” Stay tuned, we’re about to find out….

Tracy Ritzwoller will be in Park City today through Tuesday for screenings and, of course, hobnobbing with Daily clients, colleagues and a few lucky celebs. Please email tracy@thedailybrand.com if you’d like to meet up.